YAM INDIA

For the Yam India campaign, PropAdda fabricated an organic, whimsical set celebrating modern folklore and textile art. We engineered fluid, hand-painted canvas backdrops paired with earthy, sculptural plinths that mirror the brand’s botanical prints. Integrating raw timber, terracotta accents, and warm, diffused lighting, this custom-built environment creates an artistic, deeply grounded space that elevates the vibrant energy of their handcrafted garments.