SO FETCH

For the So Fetch campaign, PropAdda engineered a high-octane, ultra-vibrant set that channels a bold Y2K revival and unapologetic street-style energy. We fabricated a dynamic studio space utilizing neon acrylic pop fixtures, high-gloss retro-futuristic panels, and dramatic color-gel lighting. Featuring sharp geometric angles and playful, high-contrast textures, this custom-built environment delivers a youthful, energetic backdrop that perfectly amplifies the brand’s trendy, fast-fashion statement pieces.